When iTunes Music went DRM-free and “hits” jumped from $0.99 to $1.29 stories soon followed that the higher price point was leading to slower sales… and now that iBooks and publishers aim to increase eBook sales from $9.99 to up to $14.99, MediaMemo is telling them to “beware!”: Warner Music Group (WMG) said this morning that it has seen unit sales growth at Apple’s (AAPL) iTunes decelerate since the price increase: Industrywide, year-over-year “digital track equivalent album unit growth” was at five percent in the December quarter, down sequentially from 10 percent in the September quarter and 11 percent in the June quarter. If people have to spend more they’ll buy less? And if they think the price is unreasonably high they’ll buy less still?
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Shocking! Repetitive! Higher iTunes Music Prices Slowed Sales
