Among the average population, three per cent would be iPad owners compared to 11 per cent critics.
Among the “Independent Geeks”, only four per cent would own Apple’s “magical” device, while 33 per cent would be critics.
But when it came to “Selfish Elites”, Apple is the brand of choice. Only four per cent were willing to criticise the iPad, while 18 per cent owned or planned to buy one.
As for the geeks, iPad-bashing was an identity statement, but the device also had the capacity to divide geeks, said Koelbeck.
A large segment of “mainstream” geeks would actually buy an iPad, he said, whereas the bashers were more of the Linux-using variety.
“Think of them as the original, ‘pure’ technology geeks, before geekery gained its mainstream appeal,” News.com.au quoted Koelbeck as saying.
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Survey: iPad owners are ‘over-achieving selfish elites’
